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What is Web 2.0
Web 2.0 is a term used to describe the current use of the
internet as a platform to enhance, collaboration,
productivity, creativity, and most importantly social
networking. The current evolution of web standards and web
design seeks to increase community involvement and feedback
in order to gain a larger knowledge base. Online community
involvement and interaction has been the key to the Web 2.0
success.
In recent years, creation of social networking sites, such
as myspace or facebook have allowed users to interact with
other users in a online community setting. The creation of
wikis and blogs allows users to organize and share personal
or business information for larger audiences.
What are the common tools of Web 2.0
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Blogs
Simple and effective way of harvesting knowledge
within an organization, allowing everyone to easily
publish, categorize, and search for information
publicly or restricted
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RSS Feeds
Real Simple Syndication (RSS) allows users to easily
publish content with blogs or wikis and categorize
it with relevant tags, and allows subscribed readers
updates via email.
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Wiki
Live collaboration space which allows departments,
project teams, and employees to upload, create, edit
and share thoughts, documents, and media in real
time with email, mobile, and RSS integration to make
sure everyone is up to date.
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Tagging
“Tagging” is user generated with
keywords associated with published content which can
be used to organize and quickly search for content
in blogs, wikis, and social networks.
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Widgets
Mini applications that reside on the desktop and
retrieve specific information, i.e. current
portfolio values, RSS updates, weather, or internal
data like sales metrics.
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Social Networks
Employee relationship management, enabling members
to build and maintain personal and professional
relationships in a dynamic and trusted online
community.
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Social Mobile
Employee mobile communication enabling members to
build and maintain personal and professional
relationships between mobile devices and within
social networks.
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Instant Messenger
Instant messaging has made substantial inroads into
the corporate environment. Less cumbersome than
email, phone calls, meetings, video conferencing,
etc. it allows quick response and multitasking.
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Benefits of Web 2.0
The key component to the explosive adoption of the Web 2.0
platform has been social interaction. This component is
allowing normal internet users to contribute knowledge and
experiences to the world wide web. User knowledge is now
being created and shared on multiple mediums such as audio,
video, and still images or photography.
Web 2.0 tools allow the content to be organized and
published on multiple platforms. Website owners can now
exponentially benefit from user data, and provide more
relevant material for their users.
Key Features
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Increased social interaction
Larger community involvement
Growth of knowledge base of user data
Greater participation of users
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Instant updates on current events
Building of business networks on global scale
Building of social networks on global scale
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